White Hat Versus Black Hat and Reselling SEO
More often these days you may encounter businesses advertising the selling and reselling of what are known as SEO services. Some may even offer a services as a social media reseller but the two are fairly different animals. So you may be asking what SEO even is and why reselling SEO is gaining in such popularity.
SEO stands for search engine optimization. An SEO reseller essentially works by creating fantastic content that people want to read and incorporating commonly used and searched for keywords and phrases geared towards a certain target audience. This content is then posted to the website of the client or individual. When a phrase or a certain word is entered into a search engine, the system uses web bots known as crawlers to search for information for the purposes of indexing. The search engine sees this information and the page is ranked. Many individuals and companies will do this in house and do the research on how to use this system on their own but others will hire and consult with an SEO or website reseller for an agreed upon fee.
The best seo resellers will do this via a method known as white hat. This is done by generating the aforementioned excellent content through promoting relevance, making a website easier to navigate and generating followers on various social media platforms. These tend to produce long term results and conforms to a search engine’s guidelines. Black hat methods tend to revolve around hiding keywords in the background of a webpage where it is not viewable by a user or linking to false pages that redirect back to the intended page. This is looked down upon and most result in bans or temporary disablement of a page when the search engine learns of what it is doing.
A social media reseller provides likes and followers from certain social media platforms to boost a page or user’s popularity. Like reselling SEO, this improves word of mouth traffic. This is achieved by social media experts managing a company’s social media platforms and promoting and linking pages for them if they do not have the time or skill. More like this article: hubshout.com