Keeping Vehicle Wraps Clean


Vehicle wrap advertising

Vehicle wraps are a popular way to brand a fleet of vehicles and to advertise outside. Many are surprised to learn that fleet vehicle advertising boosts recognition up to 15 times more than other outdoor advertising and can bring a business up to a 107% sales increase. Vehicle wrap advertising can come in the form up car wraps, trailer wraps, and truck wraps and is applied using a special type of vinyl which stays secure without damaging the vehicle paint underneath.

About 19% of all outdoor advertising money is spent on transit advertising, yet many spend even more because they fail to care for their vehicle wraps in the right way. Here, we’ll provide a few dos and don’ts for maintaining vehicle wraps.

Dos for Maintaining Vehicle Wraps

  • Wash applied vinyl graphics with a blend of mild car wash detergent and clean water.
  • Test any cleaning solution on a small section of the vinyl graphic before using.
  • Always read the warning labels on car care products for proper safety instructions.
  • Once you’ve washed the vehicle with a soapy water blend, rinse with clean water.

Don’ts for Maintaining Vehicle Wraps

  • Do not allow fuels to contact the vinyl for extended periods of time. Clean all spills as soon as possible.
  • Do not apply carnauba-based wax over vinyl graphics.
  • Do not use mechanical brush washing. Brushes can cause vinyl graphics to scratch or chip or peel the edges of the surface. They can also cause the graphic to fade and dull the appearance of the laminate.
  • Hand Washing Vehicle Wraps

    1. Rinse the graphic with water to wash away any loose sediments, dust, or dirt using your garden hose with spray nozzle attachment.
    2. Mix together water and mild car wash detergent into your bucket, making sure the bucket is free of dirt and small rocks as these will scratch your wrap.
    3. Soak your sponge with the water and soap mixture
    4. Clean the graphic starting from the top working down to the bottom. This will allow the dirty contaminated water to run downward.
    5. Rinse the graphic with clean water using the hose with spray nozzle attachment.

    6. Once the graphic is rinsed off with water allow it to air dry. You may also use a micro-fiber cloth.
    7. Once dry, for added protection, you may apply a silicone or Teflon based polish designed for vinyl vehicle wraps.

    If normal cleaning doesn’t work to remove difficult debris, try to spot clean with isopropyl alcohol and a microfiber rag. You can also tray a rag moistened with citrus based or naphtha cleaner, then rinsing the area with water and soap. Only pressure wash the vehicle if all other cleaning methods have failed. Continue reading here:

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