Did you know that 35% of online users open their emails based on the subject line alone? If you are looking for ways to improve your business, you might be thinking about improving your email marketing plan. Why is it necessary, though? Will it really make a difference? There are several important things you should know about email marketing. Here are three facts.

1. The Benefits

Great email marketing has a direct effect on your bottom line. The only issue with email is that your consumers are constantly deluged with it from any number of businesses, plus their personal files, as well as spam. Did you know that personalized subject lines are opened 22% more often? Programs allow you to personalize hundreds of emails based on information consumers have given you. They also allow you to place coupons or other incentives within your email. This is important because almost 45% of people made a purchase this past year based on a promotional email.

2. The Payoff

Will you eventually make back the money you put into email marketing software? In most cases, the answer is yes, especially because this software tends to be very affordable for business owners. On average, for every one dollar spent on email marketing, $40 are earned by the company. A professional email service allows you to respond to clients in the manner they expect. Businesses operating out of personal email addresses tend to be met with suspicion on the part of consumers.

3. A Template for Better Service

Did you know that a full 50% of marketers use animated images in their emails? In most cases, this is not advisable. Flashy images went out along with the popularity of Jessica Simpson’s show back before 2010. The benefit of using private label email services is that you’re automatically set up with multiple choices for email templates. Whether you want to bring attention to a sale or deliver a newsletter, you have the tools available to make a functional, modern looking email.

What are your thoughts on private label email? Let us know in the comments