Did you know that 35% of online users open their emails based on the subject line alone? If you are looking for ways to improve your business, you might be thinking about improving your email marketing plan. Why is it necessary, though? Will it really make a difference? There are several important things you should know about email marketing. Here are three facts.

1. The Benefits

Great email marketing has a direct effect on your bottom line. The only issue with email is that your consumers are constantly deluged with it from any number of businesses, plus their personal files, as well as spam. Did you know that personalized subject lines are opened 22% more often? Progr Read More