Article spinning no longer works. Low quality content is not going to help. It will, if anything, hurt your company. Keep your company at the top of search engine result pages, and do it with quality content. How are more companies making sure content is well written, valuable, and high quality?

Niche Writing

As many as 61% of people online are more inclined to actually buy something after reading content, but only after reading high quality articles. The important thing for companies to know, then, is what makes articles high quality? Consumers deem articles “valuable” when they contain unique or specialized information or, in other words, fill a niche. Even I Can Has Cheezburger picked a topic and ran with it. If you are going to capture readers’ attention, pick an area of focus, and stick to it.

Timeliness

Timeliness is another important factor in good writing, or quality content. It is the age of immediacy. People are getting wind of things on Facebook and Twitter within seconds or minutes, and, at times, even before the top news outlets have time to report them. College texts usually tout seven to eight news values or news criteria, and one that you always count on seeing is “timeliness.” Academics agree that timeliness makes a story or article newsworthy. Readers and consumers alike will be drawn to content if it packs that extra punch of immediacy.

Experienced Writers, and Thorough Editing

Google is famous for its many algorithms. One of the most popular is called PageRank, taking its name from Larry Page, one of Google’s head honchos. These algorithms are responsible for keeping the quality of content high, and among their top ranking factors are spelling and grammar. Inexperienced article writers are going to stick out like a sore thumb. Companies without the time, or experience, to devote to writing quality articles have options. Many companies outsource SEO and, in the process, buy articles or custom content.

Content drives SEO, and it drives online customers to make purchases. Whether you write your own or buy articles, make sure that content is quality by filling a niche, writing timely articles, and giving it that extra comb through to catch grammar and spelling errors.