There is a lot of talk about search engine optimization (SEO) these days. SEO is a strategy that aims at increasing a website’s visibility on a search engine, essentially, it raises a site’s search engine ranking. So why is SEO important? On a search engine like Google, there are millions of users that log in daily to conduct a search about any given topic or product to buy. Out of these users, about 75 percent of them never bother to look past the first page of search engine results. That means that millions of websites may never been seen by any users, ever. This is where SEO comes in.

So, how does SEO work? In an SEO company, experts analyze what words users type in a search engine to find what they are looking for. Once these words have been recognized, they take those words and create various ways for us Read More