Running a business is a massive undertaking. You have to keep track of inventories, employees, and customer service, on top of a mountain of other responsibilities. This can make it incredibly easy to overlook what could be the most important aspect of staying in business: marketing.

Traditional marketing tactics you may have grown accustomed to, such as sending out flyers and radio ads simply do not have the impact they did 15 years ago. These days consumers find everything they are looking for through search engines. Most people never even bother to look past the first page of their results, so having your site appear here is crucial. One simple solution you may think of is buying a spot int he sponsored results, but the fact is up to 80 percent of online users gloss over these in favor of organic links.

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