The day the first billboard ad popped up in America was the day the world changed forever. Since that particular day over a century ago, the Internet has become the place where we see most of our ads now. In fact, the web is almost like a virtual strip of highway with billboards everywhere you turn! So how will you know which ones web browsers still respond to?

Here, let these four online advertising tips help. It might be true that by the time you reach the age of 65, you will have seen 2 million TV commercials. But these four online advertising tips will help you revamp your approach to advertising with a modern, innovative and digital touch:

1. Optimize your searches.

Search engine optimization, or SEO for short, plays a key role in maximizing your visibility on the web. By creating strong, engaging and relevant content, you significantly up your chances of being discovered high in the search result rankings. In fact, 41 percent of marketers who utilize a business-to-business approach say that SEO makes the biggest impact out of any other lead generation tool. Additionally, another 34 percent of marketers called SEO “very effective” in generating leads. How about those online advertising tips?

2. Design it yourself.

A compelling website has a compelling web design to match, plain and simple. Of course, every business is different, and plenty of businesses simply do not have the resources to hire new teams of graphic designs in-house to tackle all their development needs. This is where an interactive advertising agency can help. In fact, plenty of digital advertising agencies feature the top talent in the web design world that can get you exactly the kind of site you need for optimum user interaction.

3. Go social.

Here is one the most important marketing and advertising tips anyone can tell you: Do not be afraid of being a social butterfly. And now, everything is online, including the best ways to stay social and keep your customers and clients engaged. Use Facebook. Tweet often. Put up plenty of photos on Instagram. Of course, do not forget about the power of the written word, either.

4. Blog until you drop.

Statistically, companies who blog can see an impressive jump in their search rankings because of the number of indexed pages a blog can land them. Blogging companies tend to have 434 percent more indexed pages than those do no not. As a small business, you need the top small business advertising ideas to sustain yourself. There is one to absolutely never forget.

Consider these online advertising tips as freebies. Now, take what you have learned and put it to good use. The entire Internet is out there, just waiting. Will you use these great online advertising tips to your benefit? Find more on this here.