Archive for January, 2013
For companies like franchises and dealerships who need to control brand standards as well as corporate content, a website content management system can be an incredibly valuable asset. However, corporate franchises may need to take a step in a different direction if they want to run an efficient brand management campaign.
A web content management system, first and foremost, allows for more dynamic content. Content managed by a website content management system is thought to be dynamic because the content is stored in a database and is fetched whenever a user requests a page on the site. The website is able to stay fresh and relevant as a result of the ability to be constantly updated. However, most content management systems are built to support many contributors all feeding one site, funneling it into a single outlet. This form of publishing does not meet the needs of franchises or dealerships.
Franchises and dealerships need a funnel that has multiple outlets in order to enforce brand control, and enhance local search visibility and local relevance. Franchise opportunities need a program that allows for a corporate site to publish to many sites simultaneously, in order for more comprehensive brand management. For example, corporate should be able to announce a new promotion or sale to its franchise websites all at once, in minutes.
While typical CMS systems are a valuable asset, corporations with franchises should consider working with website development companies capable of developing this new advanced level of website content management systems. It will be beneficial to both the parent company, as well as the franchises, and allow the content to reach consumers more quickly and efficiently. More like this.
In the same way that people need a good doctor in order to live healthy lives, pets need great vets to do so. Unfortunately, it is not always easy for an owner to find a vet that can provide great service for their animals. In these cases, a great vet website design can help make an individual feel comfortable enough to choose a practice and get the best care for their animals. While a vet website design is not always completely indicative of the kind of care that a practice can provide, it can be interpreted that way, and be able to draw in clients.
While some vet websites serve as directories that lead to many different options, specific veterinary clinic websites will present lots of information. This is likely to include information about the backgrounds of the doctors who work there, specific services offered, and even pricing and payment plans. Because they have so much information, a vet website design can prove to be very important. If a vet website design is not well done, the site might be confusing for an individual and cause them to look at other options, including competitors.
A strong veterinarian website can go a long way towards helping an individual make a decision on a vet that can help keep their pet healthy for years. Although a great vet website design is not guaranteed to bring in more customers, a bad one can certainly push them away. Since evaluating many vet website design is the way that lots of individuals search for a vet, building a bold, easy to use site is a good idea for any veterinary practice. Helpful info also found here.