For companies like franchises and dealerships who need to control brand standards as well as corporate content, a website content management system can be an incredibly valuable asset. However, corporate franchises may need to take a step in a different direction if they want to run an efficient brand management campaign.

A web content management system, first and foremost, allows for more dynamic content. Content managed by a website content management system is thought to be dynamic because the content is stored in a database and is fetched whenever a user requests a page on the site. The website is able to stay fresh and relevant as a result of the ability to be constantly updated. However, most content management systems are built to support many contributors all feeding one site, funneling it into a single outlet. This form of publishing does not meet the needs of franchises or dealerships.

Franchises and dealerships need a funnel that has multiple outlets in order to enforce brand control, and enhance local search visibility and local relevance. Franchise opportunities need a program that allows for a corporate site to publish to many sites simultaneously, in order for more comprehensive brand management. For example, corporate should be able to announce a new promotion or sale to its franchise websites all at once, in minutes.

While typical CMS systems are a valuable asset, corporations with franchises should consider working with website development companies capable of developing this new advanced level of website content management systems. It will be beneficial to both the parent company, as well as the franchises, and allow the content to reach consumers more quickly and efficiently. More like this.