In any industry, there’s one major component that over arches as a key component to success. All the marketing, sales, and company picnics aside, none of them mean a thing without assessment. Though most businesses recognize the importance of assessing their tactics, the proportion choosing to assess the success of their online marketing is unnecessarily small. After all, in today’s market, online marketing is one of the most critical ways to generate leads.

So much of online marketing comes down to search engine results and the backlinks that boost them. Though generally, the more links that are out there to your site, the better your ranking, the process is not really all that simple. Search engines don’t just count backlinks. They also assess their quality. That’s why it doesn’t really work to buy unrelated backlinks. Search engines penalize sites that do it, and they give preference to good natural links. Assessing not only the number of backlinks you have, but the quality of thos Read More