The phrase “political communication” has been described by the geniuses Robert E. Denton and Gary C. Woodward as the attempt of politicians to sway the public in their favor. Although it is perplexing that it took two people to come up with what amounts to an obvious definition for the phrase, it seems to work for the purposes of branding politico.

Although most people find just about anything to do with politics more annoying than intriguing, it is interesting how political marketing firms utilize similar techniques as online advertising companies. You do not really have to think too hard to see the parallels between marketing consumer products and advertising politicians and their a Read More